GABBI is the most accurate breast cancer risk assessment and early detection solution appropriate for women of all ages and ethnicities.
Gabbi redefines what breast healthcare is by empowering women with accessible and usable breast cancer prevention and early detection tools. The core idea of accessibility led to Gabbi’s evolved brand purpose – creating a space and providing the necessary information for all women to take control of their breast health. The visual identity we designed pushed the boundaries of how a typical breast cancer awareness company builds a visual identity helping Gabbi stand out from competitors. We lost the safe pastel pinks and leveraged magenta, indigo and oranges to be bold, energetic and contemporary.
Visual Identity / Web Design / Deck Design


Designed at Renga
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