KOYAL BEAUTY is a Canadian beauty company with deep Indian roots.
Koyal Beauty encourages a minimal but healthy skincare routine – their product restore, hydrate and replenish sensitive skin. Our team worked with Koyal Beauty to develop a meaningful brand strategy and visual identity that was clear and consistent across all touch points. We started with their "why" and centred around the idea of confidence. From there, all strategy statements and visual direction were meant to instill confidence and make everyone confident in their skin. Visually, our approach was to build off of existing brand visuals (logo specifically) to create an identity that is true to its roots but appeals better to the target audience. We ended up with a more mature and clear brand identity to move Koyal into the future.
