IRL VENTURES is a Go-To-Market Think Tank building operational excellence into VC-backed startups to help founders deliver on their vision.
IRL came to Renga with a light brand refresh in mind. However, the company’s name (IRL Partners) and its existing brand identity no longer adequately reflected the company’s offering. The project involved developing a narrative that positioned IRL Ventures as industry leader through a revamped brand that offers bold sophistication and trustworthiness. The approach established a foundational identity that is contemporary, yet confident.
