Nani is a slow fashion brand that provides Canadians with a chic and eco-conscious alternative to fast fashion while paying tribute to nanis and Fijian tailors
DURATION
8 months
PROJECT TYPE
brand, package, information
& web design – thesis
TOOLS
adobe illustrator, photoshop & after effects
8 months
PROJECT TYPE
brand, package, information
& web design – thesis
TOOLS
adobe illustrator, photoshop & after effects
Nani addresses the current demand for clothing that is trendy, long-lasting and eco-conscious. Through Nani, consumers can enjoy their shopping experience without being concerned with ethical and moral issues. The line will provide consumers with a selection of sustainably made clothing that will last over many wears.
Nani understands that the fashion industry must change for us to prolong our environmental and social well-being. So by bringing these perspectives and attitudes towards clothing to Canada, Nani will provide clothes that people can buy and wear without concern for how it was created.
The concepts of "first life" and "second life" divide the brand into two parts. First life represents the shopping experience – it includes the current collection of clothes and information about the fabrics. The second life serves as a hands-on, creative section that helps consumers transform existing clothing through upcycling.
Packaging
Web-design
website walkthrough
Fashion Illustrations
by Neha Ray︎︎︎
