Gabbi is revolutionizing breast healthcare by equipping women with accessible and practical tools for breast cancer prevention and early detection. At the heart of Gabbi's mission is the concept of accessibility, which has driven the evolution of its brand purpose: to establish a welcoming environment and offer vital information for women to assert control over their breast health. Gabbi approached Renga to develop a comprehensive brand strategy and visual identity that defies conventional norms in the breast cancer awareness sector, setting Gabbi apart from its competitors. Gabbi showcases women of all ages, sizes, shapes or ethnicities in their power. Moving away from the safe, muted pastel pinks, we replace with vibrant magenta, indigo, and oranges that radiate boldness, energy, and a contemporary flair.