CommerceBear
bringing the furniture sector into the modern age, with deep respect for the traditions that built it.
agency
strategy
services
Navigating the complexities of the industry, the team had the opportunity to explore a Vis ID for an industry that has no cliches or unique identifiers. Inspired by nature and its name, CommerceBear’s identity takes motifs and colours found in the wild and applies them to a digital landscape. The symbol is dynamic and can act as a container to showcase the other home goods that Commercebear was now supporting. Knowing that their clients were focused on the tangible, there was an intentional push to ensure the brand felt powerful, yet comfortable, grounded and a place where you could really have a seat and take a load off.