CommerceBear
bringing the furniture sector into the modern age, with deep respect for the traditions that built it.
agency
strategy
services
Navigating the complexities of the industry, the team had the opportunity to explore a Vis ID for an industry that has no cliches or unique identifiers. Inspired by nature and its name, CommerceBear’s identity takes motifs and colours found in the wild and applies them to a digital landscape. The symbol is dynamic and can act as a container to showcase the other home goods that Commercebear was now supporting. Knowing that their clients were focused on the tangible, there was an intentional push to ensure the brand felt powerful, yet comfortable, grounded and a place where you could really have a seat and take a load off.
Icon System
We use our category icons to represent each of the home good categories that we support. Our icons are hefty and assured. They are direct, but include enough detail that the object is recognizable. We designed two sets of icons — large and small scale, for different use cases throughout the brand. Our icons are created using a geometric, mono-line style. We’ve created each icon at 80x80 pixels, with a stroke weight of 8px.
Web Design
The process began with an in-depth exploration of their current site highlighting the pain points to find solutions. Through this process, we defined the user flows, ensuring no edge case was left untouched. From there we moved on to the wireframes to explore the experience from a detailed screen-by-screen level. The final screens stay true to the visual identity — users can feel confident using a product that is accessible and trustworthy on any device.