Paytrie
a Canadian stablecoin platform, for Canadians to access the world of web3.
agency
strategy
services
We built the strategy around the idea of accessibility, communicating that Paytrie can be a trusted source for Canadians when accessing web3 regardless of knowledge level. For their visual identity, we evolved their logo, typeface, colour palette and UI kit, which steered clear of gradients using colourful patterns to bring energy and excitement to the brand.
The goal for the product was to design primarily for dark mode while ensuring that Paytrie’s brand identity was effectively translated. We achieved this through the use of monotone patterns throughout while designing with functionality in mind. The embedded widget is the primary focus of the product, so we ensured that it would be adaptable to a variety of use cases. Within the widget, users can sign up and log in, buy and sell stablecoins, and track the progress of their orders.