Healthie
The Next Generation of Healthcare
agency
strategy
services
Healthie and Healthie+ are our sub-brands. There is overlap visually between the two (our Core visual identity), but each one has its own visual expression to appeal to its own audience. The challenge for our team at Renga was to create a strong, cohesive visual language but apply it differently for each sub-brand.
For Healthie, our visuals are intentionally designed to feel approachable, and direct. We want providers to see themselves in the story and quickly understand how Healthie makes running their healthcare business easier. We allow themto take care of what they do best — healthcare.
For Healthie+, our visuals are intentionally designed to feel powered, and technical. We want organizations to see the limitless scalability of Healthie+ and quickly see themselves benefiting from implementing it into their tech ecosystem.
Web design
The web design was a large portion of our engagement with Healthie. We needed to create two sites that felt related yet spoke to their unique audiences. Healthie's site followed their friendly and straightforward visual language—keeping in mind the audience knows healthcare but doesn’t want to get bogged down by the technical details of the product. The design, graphs and graphics are conceptual in nature. They drive the idea home, and focus less on the detailed technicalities.
Healthie+'s site was designed with a more tech-forward aesthetic, leveraging dark mode and details. With a more technically-minded audience that is interested in the under-the-surface details, we still designed the site, graphs and graphics in a direct and to the point style, but they show more of the detailed technicalities (than Healthie).