Healthie and Healthie+ are our sub-brands. There is overlap visually between the two (our Core visual identity), but each one has its own visual expression to appeal to its own audience. The challenge for our team at Renga was to create a strong, segmented visual language.
For Healthie, our visuals are intentionally designed to feel approachable, and direct. We want providers to see themselves in the story and quickly understand how Healthie makes running their healthcare business easier.
Healthie+ is designed to feel powered and technical. We want organizations to see the limitless scalability of Healthie+ and quickly see themselves benefiting from implementing it into their tech ecosystem.